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BSBA Concentration in Marketing
Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketers project consumer needs, translate those needs into products and services, and sell their products for a profit. This CSU program provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field.
| Graduates will successfully complete 121 semester hours outlined below | |
| Semester Hours | |
| General Studies Requirements | 61 |
| Required General Studies Courses | 37 |
| General Studies Electives | 24 |
| Major Courses | 60 |
| Major Requirements | 36 |
| Professional Electives | 24 |
| Total | 121 |
Curriculum Details
General Studies Requirements - 61 hrs
| Required General Studies | 37 |
| Course Number / Description | Semester Hours |
| Required First Course | 1 |
| OR 1010 - Student Orientation | |
| English Composition | 6 |
| EH 1010 - English Composition I | |
| EH 1020 - English Composition II | |
| Humanities and Fine Arts | 9 |
| Select a minimum of 3 courses from this area | |
| Natural Sciences | 3 |
| Select a course from this area | |
| Mathematics | 3 |
| Select a course from this area | |
| History | 6 |
| Select a minimum of 2 courses from this area | |
| Behavioral and Social Sciences | 9 |
| Select a minimum of 3 courses from this area to include | |
| BBA 2401 Macroeconomics | |
| BBA 3602 Principles of Management |
| General Studies Electives Courses can be taken from General Studies or any 2000-3000 level courses. |
24 |
Major Courses - 60 hrs
36 hours must be at the 3000-4000 level
| Major Courses | 36 |
| Major Requirements - Group A (Required Courses) | 30 |
| BBA 2010 - Introduction to Business (3) | |
| BBA 3651 - Leadership (3) | |
| BBA 3201 - Principles of Marketing (3) | |
| BBA 2201 - Principles of Accounting (3) | |
| BHR 3352 - Human Resource Management (3) | |
| BBA 3210 - Business Law (3) | |
| BBA 4751 - Business Ethics (3) | |
| BBA 4951 - Business Policy and Strategy (3) | |
| BBA 3551 - Information Systems Management (3) | |
| BBA 3301 - Financial Management (3) | |
| Major Requirements - Group B (Select 2 Courses ) | 6 |
| Select any two 4000 level business administration courses that have not already been used to satisfy other requirements. |
| Professional Electives | 24 |
| BSBA Concentration Courses in Marketing (A minimum of 4 courses must be completed) |
|
| MAR 2251 - Internet Marketing Principles | 3 |
| MAR 3211 - Consumer Behavior | 3 |
| MAR 3231 - Marketing Research | 3 |
| MAR 3271 - Advertising | 3 |
| BHR 3565 - Employment Law | 3 |
| MAR 4610 - Strategic Marketing | 3 |
| MAR 4625 - Direct Marketing | 3 |
| Total 121 Semester Hours |